Epic Slow Motion Perfume Spray with Laser Sheet Imaging

We sweat the details. To illuminate the details, this video is shot at 5000 frames per second with laser sheet lighting. Check out the leading edge of the spray, double vortex all the way.

Beautiful phenomena can be hidden by size, cloaked with speed, and shrouded by chaos. But they can be perceived if you know how to look.

The spray from a bottle of fragrance is driven by pressure. When the button is depressed, the pressure inside the bottle increases, forcing fragrance out the nozzle. This liquid is ejected forcefully enough that it breaks into tiny droplets. As the droplets vaporize and encounter wind resistance, they take on certain patterns that can be illuminated with the proper imaging technique. For this video, I created a laser sheet using a cylindrical lens, and used the sheet to illuminate the spray. Sheet illumination allows you to track individual droplets more clearly. A high-speed camera is then synced with the laser at 5000 frames per second, and it’s lights, camera, action.

As the spray exits the nozzle, you can see the large droplets at the beginning, before the spray really hits its stride. Once into the heart of the spray, a double vortex forms at the leading edge. This shape occurs because as droplets at the front slow down due to wind resistance, they are pushed out of the way by the speedier droplets behind. As the speedy droplets come to the front, they too are slowed down, and the vortex pattern is created. Although it appears to be two distinct vortices, don’t forget that we are only viewing a 2D slice of the spray because of the laser sheet illumination. The pattern formed at the leading edge of the spray actually more closely resembles a smoke ring, being a fully circular vortex traveling in space. After the bulk of the spray has passed, a vortex street appears, showing alternately rotating vortices within the bulk spray.

All these phenomena are hiding in plain sight if you just know how to look.

Who should wear Sfumato’s scents?

Sweet and floral scents are for women. Musky fragrances belong to men.

Or at least that’s what marketers would lead you to believe, and they go as far as breaking fragrances into gender-identifying categories with perfume being feminine in nature and cologne carrying the masculine mantle.

Sfumato breaks that typecasting, or should we call it scentcasting?

Gender-specific scent stereotypes began developing in the late 19th century, which is also about the time that synthetic scent ingredients came into existence. Because Sfumato uses only natural ingredients, it seems fitting to revive the pre-synthetic convention of encouraging people to wear whatever scent appeals to them, that calls out to their memories or the mood that they are in at the time.

The gender distinctions continued to play out and refine as time progressed until the 1990s when Calvin Klein debuted its unisex fragrance CK1. The scent gained a temporary popularity before fading from the public consciousness.

There are no defined genders to Sfumato’s fragrances. We don’t classify by demographics, nor do we link generalized scent associations. Ingredients like vetiver or rosemary are neither male nor female; a scent is just a bunch of little asexual little molecules.

At Sfumato, our goal is to allow you to select one of our four primary scents, Epiphany, Gravitas, Siren Song and Survival Instinct, based on your life experiences, your skin type and your personal preference.

Finding your perfect scent doesn’t mean fitting yourself into a pre-defined demographic box, it just means breathing in and out, being in the moment, and listening to what speaks to you.

What Others Are Saying

What others are saying about Sfumato  

The Sfumato experience is catching the attention of Detroit-area media as stories about our company are making the rounds in TBD, Corp!, and Parkview magazines in recent weeks. Also, Daily Detroit profiled Sfumato in May.  

We are proud to be a part of Detroit, and we appreciate the recognition of our work. Take a look at some outtakes from the stories and click the links to read the articles. 

The November/December edition of Corp!, a Michigan business-to-business magazine, profiled six entrepreneurial women and chose Jane for her role as the co-founder “eyes” for Sfumato. The story “Making their Mark” is available here and includes this: 

Sfumato aims to change the way people use and think of body fragrances. Colognes and perfumes sold in department stores are often marketed as a tool to boost sex appeal: Spray this on, and “women will flock to you,” says Larson. But Sfumato Fragrances occupies a different place in the market. They are all natural, meaning a person might be able to find these ingredients at their local health market, rather than a chemistry lab. And, they are gender non-specific. But, perhaps most intriguing, Larson and Peterson are dabbling in olfactory experimentation. 

TBD, a digital and print publication that profiles the people, stories and ideas that define Detroit, took a look at a scented dinner Sfumato hosted. In the “Fueling Fragrance” story, writer Rebecca Powers says:  

Much of what they do, however, involves the intangible. Scent, they say, exists on the sublevel of consciousness.  

“Kevin says everything is through our eyes these days,” Jane says.  

He adds: “I like that you have to be present [for fragrance]; you can’t get it through a phone or a screen.  

“It’s so visceral and most people don’t talk about it.”  

When they do, it often transports them to their past — their personal past, as well as the deep history of humanity. Man has been breathing in grass, rain, and forests for centuries.  

Parkview Magazine’s nine-page spread in its November issue is filled with photographs of Kevin and Jane in their Corktown loft and praises the ingenuity and desire of the duo. The lifestyle publication is “a collection of life’s allure through a showcase of awesome people, unique places, & shared spaces.” The magazine is available for purchase around Detroit and via a digital edition.  From the story:  

“Times are becoming fewer when you get the chance to encounter individuals who, like Larson and Peterson, not only possess passion but also take what they love to do and create unique experiences for others.”  

The Daily Detroit story from May explains the meaning of Sfumato and discusses the roots of how the business began and its intentions to ask questions about life. 

Peterson is “the nose.” He started to learn about flavor profiles while he was attending culinary school and while working as a cook. While he didn’t continue on that path, he continued playing with flavors and eventually fragrances in his free time, this eventually turned into creating scent profiles with all natural ingredients. 

“We are constantly asking ourselves, what does the world look like when we look through our noses?” said Peterson. “This brings up all kinds of interesting questions.” 

We’ll keep asking those questions. You can find your answers with Sfumato scents.